TIRIAS Research is a group of analysts/advisors and contributing consultants with extensive backgrounds in the high-tech industry. Our objective is to provide timely research and insights in the form of:
- Advisory services
- Articles with staff insights
- Articles in industry and business publications, such as EE Times, and other news outlets
- In-depth research reports
- Custom research reports
- Industry surveys
- Consumer surveys
Jim McGregor, Founder
Jim has over 25 years in the semiconductor and embedded systems industries with industry leaders, including
- General Dynamics
- ON Semiconductor
- ST Microelectronics
With a technical and business background, Jim has served in many critical facets of the industry, such as:
- Brand management
- Marketing communications
- Mergers and acquisitions
- Product marketing
- Strategic planning
Most recently, Jim was the Chief Technology Strategist for In-Stat. Jim has been designated a strategic advisor to several leading technology companies and is accustomed to working with all levels of an organization in support of product, marketing, branding, acquisition, and other corporate strategies. Jim is also a well-recognized industry analyst with speaking engagements at some of the industry’s premier events, a series of webinars (sample webinars achieved on Texas Instruments website), articles in many industry publications, and quotes in over 125 industry and business publication worldwide.
Gerry Kaufhold, Advisor
Since 1991, Gerry Kaufhold has been creating business models that are useful for predicting the dynamics of emerging high technology marketplaces. He brings a unique and powerful insight to his analysis. For four years he was a member of the technology advisory committee for one of the National Association of Broadcasters’ (NAB) conference tracks. During his tenure at In-Stat, Kaufhold was involved with several high profile consulting projects:
- Worked with BBC Technologies CTO Craig Dwyer during sale to Siemens
- Worked with BBC Broadcast CTO John Varney in the formation of Red Bee Media
- Worked with Directors’ Guild of America Jay Roth, Warren Adler and Joyce Baron as technology advisor during DGA negotiations for 2008 industry contract
- Published comprehensive primer on US Digital TV Broadcasting transition
Kaufhold originally coined the term "freckle effect" to describe the neighborhood-by-neighborhood rollouts of broadband networks and services. If you place a colored pin in a map to indicate the kind of broadband service available by neighborhood, you wind up with a pattern of colored dots, or "freckles" with white space in between. The "freckle effect" also applies to cloud-based access services, with selected areas connecting to the cloud via Gigabit Ethernet Metro Area Networks, other areas using DSL services, and still others using DOCSIS cable modems, fixed wireless or cellular broadband.
High-speed Internet content will arrive using branded delivery systems, and those companies that own the brand names will pre-program and edit the multimedia content so that it best serves the capabilities of their particular business model. Many consumer homes have multiple “freckles” delivering content, using pay-TV, subscribing to Netflix or HuluPlus, and getting advertising supported content from YouTube, Facebook and Twitter. The freckles help to visualize the fragmentation of today’s market.
Gerry Kaufhold joined In-Stat in 1991. He developed and promoted a line of research services covering digital television, multimedia broadband services, and semiconductor technologies. Prior to joining In-Stat, he was new Business Development Manager for ST Microelectronics (formerly SGS-Thomson) and Linear Corporation. He was also Chief Engineer for commercial broadcast stations, and a contributing editor to Broadcast Engineering Magazine. Mr. Kaufhold is frequently quoted in industry publications and other broadcast media, and he is a popular speaker at industry conferences with his wry style.
His education is in physics and computer engineering. He is a member of the Society of Motion Picture and Television Engineers (SMPTE) and the Society of Cable Telecommunications Engineers (SCTE).