TIRIAS Research is committed to assisting our clients in achieving long-term market share, revenue and profitability goals. As a result, a critical function of TIRIAS Research is to provide assistance through advisory services aimed at both specific functions within the organization, as well as the overall company strategy. These services are grounded in the years of technical and business experience of our staff combined with other resources, including:
- Market research
- Surveys of industry and/or consumers
- Direct contact with our clients
- Analysis of technical information and intellectual property
- Government data
- Personal contacts throughout the industry
These advisory services include, but are not limited to, the following:
Branding can be a valuable asset, but a company only has one chance to communicate a brand before ownership becomes that of the audience. Thereafter, the company can only re-enforce, manage, or change that brand. Whether the goal of branding is to a select audience or to the entire world, attaining a strong brand is a strategic effort that every company should strive to achieve. The TIRIAS staff has experience helping a variety of companies in successfully establishing and managing both product and company brands.
Whether presenting to the financial community, the press, perspective customers, or the market in general, communicating the right message is critical. The TIRIAS Research staff can assist in developing and/or evaluating the messages to represent your company and its products and services that effectively communicate the intended content while address any overriding issues and external factors. The TIRIAS staff routinely works with clients in messaging for product launches, industry events, executive presentations, and financial briefings. TIRIAS Research staff provides press quotes, message/document review, presentation outlines, technical documents, whitepapers, surveys, and moderate panels and sessions.
Mergers and acquisitions
The TIRIAS Research staff has worked both as a primary and secondary source for evaluating potential mergers and acquisitions. As a primary source, the TIRIAS staff works with our clients in evaluating potential strategies and targets that will meet long-term company goals. As a secondary resource, TIRIAS Research acts as an independent third-party in analyzing a proposed acquisition. Through thorough analysis of the information readily available from our client, as well as other analysis methods, the TIRIAS Research staff can provide an independent view of the outcome of the acquisition, as well as other potential alternatives.
Product planning can take many forms, including market evaluation, customer perception, and alignment with company goals and resources. The staff at TIRIAS research can assist in a variety of ways to help analyze and define both the direction of product development and the product details to ensure a competitive solution. Examples of potential tools to assist in product development include, internal brainstorming with engineering, product marketing, and sales; interviews and surveys of perspective customers and markets; analysis of the intellectual property and products of direct and indirect competitors; and investigation of other options, such as partnering or acquiring valuable intellectual property.
Through careful analysis of the company’s goals, financial condition, and competitive position, we assist our clients in developing, implementing, and monitoring strategies that align with economic and market directions and forecasts. Our staff has experience working with executives in the semiconductor, consumer electronics, embedded systems, software, and entertainment industries, and well as many industry associations and U.S. and international government agencies and research organizations. We assist our clients through brainstorming and scenario analysis, forecasting and quantitative analysis, and setting strategic goals.
As a foundation to our reports and advisory services, the TIRIAS staff continually interacts with all levels of the electronics value-chain and tracks the market, the economy, and technology through custom surveys and all publicly available resources.
For more information about TIRIAS Research reports and advisory services, please contact us.